ChurnSquad is a boutique service organization focused on helping organizations assess, monitor, manage and reverse their churn rate while maximizing revenue expansion. Just like early retirement savings, the compounded effect of customer revenue traction is spectacular. In a subscription economy, more than 70% of revenue comes from renewals and upsell. In a subscription-based economy, the benefit of focusing early on churn, and achieving negative churn (when upsell revenue is greater than lost revenue), is that the revenue compounds over time just like retirement savings. Negative churn in early years can often translate into $20M to $40M of annual revenue after a few years of growth.
Our services range from short assessment engagements to implementing and executing complete revenue retention and expansion strategies. Please contact us for more information.
Prior to founding A6 Group, Olivier served as chief marketing officer at Certain Software, a leading provider of event management solutions for the global meetings and events industry. Earlier in his career, Olivier launched and managed several major product lines generating $200M+ in annual revenue for Siebel Systems (acquired by Oracle), a $1.5B vendor of Customer Relationship Management solutions, helping establish the company as the leader in eBusiness solutions. In the past 5 years, Olivier has been advising a broad range of companies from early stage to Fortune 500, as the managing partner of the Delerm Group.
He earned a Master in Engineering from ENSAM and a Master in Economy and Finance from IEP, both in Paris.
She is a frequent contributor to support industry newsletters and conferences. She is the author of The Art of Software Support, a practical guide to running software support operations, Just Enough CRM, a business manager’s blueprint to selecting and implementing CRM systems, Collective Wisdom: Transforming Support through Knowledge, a handbook for enlightened knowledge management in support organizations, and Selling Value, a guide to creating, marketing, and selling support portfolios.
She holds a Bachelor’s and Master’s in Mathematics from the University of Paris, France, and a Ph.D. in Math and Science Education from the University of California at Berkeley.